2.03.2009

Branding My Baby



As many of you know my love for typography & color is a bit more than that of the average joe. Normal first time Moms go out & buy their babies clothes, I bought my baby two typefaces: LD Bohemian Filigree (words 'new baby' in sample above) & Machiarge (word 'scheunemann' in sample above). After buying these two perfect typefaces - which, by the way, I made sure were unisex - I then went through the trouble of creating my baby the color pallete you see above - also unisex. I started with the colors that were already used in now sweet Cadence's room (National Park dark brown, light brown & red) and added an accent color to be used when needed - slate blue. And a brand was born! I've been using this new baby brand for baby Cadence's thank you cards & birth announcements. Stay tuned to see the finished products!

2 comments:

Kari said...

I just peed my pants. You are funny (some might have said strange, I chose funny) and you know I toooooe-tally get it. Love both typefaces, and together, well...words can't describe. Machiarge looks oddly familiar and similar to the $55 typeface I myself own (and just realized I never re-installed when I got my laptop). The colors are very fitting as well. Keep it real, Scheunemanns. :)

Brian and Beth Woods said...

You are my favorite mom! Not only is this genius, but the typefaces are indeed perfect and exactly the sort of thing I'd want established for my God Baby!! I will be sure in the future to only send Cadence anything falling into her new brand color scheme. Love you guys, God mamma Beth p.s. AMEN to no pink!