Branding My 2nd Baby

Like any good mother I want to be fair to my kids. This is why I have decided to once again go through the exercise of Branding My Baby.

First, a look at what was Cadence's brand. Two typefaces (LD Bohemian Filigree & Machiarge) & four neutral colors - slate blue, light brown, red & dark brown.

The type & the colors were used for Cadence's thank you cards & birth announcements. We also used the color scheme with a western rodeo theme for the nursery.

Well, Cadence turned out a bit - okay a lot - more girly than this look. Below is what Cadence overhauled her own brand into.

And now onto Branding My 2nd Baby.

Since this baby is getting 90% of Cadence's baby things handed down to him/her I decided to keep the Machiarge typeface. Sharing such a great typeface may be hard to do, but my kids will need to learn sharing is what siblings do.

Next, I bought My 2nd Baby it's very own display face: Skitch. I do realize normal moms buy their babies cute clothes. I buy cute typefaces. And this one is the epitome of cuteness. The typeface comes with multiple fun variations AND borders and ornaments. Perfect for designing this child's thank you cards & birth announcements.

As for the color palette, I'm giving My 2nd Baby's brand flexibility. I've kept the same dark brown that was used for Cadence (another lesson in sharing) & added a light gray, sea foam green, and then chose a gender specific color - blue for a boy or pink for a girl.

The inspiration for both the type & color scheme came from the photo below, little birds, by Leslie Ostrander that we purchased for the new nursery. The photo was part of our prize for supporting her new book the pauses between due out in August.